Identities

NHL Hartford Whalers

NHL Hartford Whalers

The logo was created when the New England Whalers became a new NHL franchise, The Hartford Whalers. It is a marriage of convenience between a whale's tale and a "W" letterform, creating the "H", for Hartford, by virtue of the negative space.

NHL Hartford Whalers Sketches

NHL Hartford Whalers Sketches

Developmental sketches reveal the design process that formed the final logo.

NHL Hartford Whalers T-Shirt

NHL Hartford Whalers T-Shirt

After the demise of the Hartford Whalers, the logo remains popular and continues to be used on numerous marketed sportswear.

Lincoln Financial

Lincoln Financial

The classic portrait of Lincoln, used on the Lincoln penny, was simplified for the Sculpture Walk. The park is on the bank of The Connecticut River.

New Logo for Musical Masterworks

New Logo for Musical Masterworks

C&G Unparalleled Apparel

C&G Unparalleled Apparel

The symbol on the ampersand is a reference to the Greek Revival period of our building which houses our boutique as well as Cummings & Good design.

OTTO

OTTO

A brand/logo for OTTO Pizzeria.

Bar Bouchon

Bar Bouchon

A wine bar. The back-to-back letterforms "B", offer an opportunity for a figure/ground play, creating a wine bottle from the negative space.

Houghton Mifflin

Houghton Mifflin

Peterson Field Guides – The bird silhouette identifies the complete series of field guides.

Dinners at the Farm

Dinners at the Farm

An identifier for a program which promotes and prepares gourmet dinners at farm locations using all local farm ingredients.

University of Connecticut Logo

University of Connecticut Logo

The oak represents the University in all its aspects, including the administration, all the schools, branches, entities and organizations. The graphic interpretation of the oak is a symmetrical and elegant synthesis of three oak leaves and two acorns. Standing alone, outside the seal format, the oak imagery realizes its full clarity, identity and versatility.

University of Connecticut Seal

University of Connecticut Seal

The stylized form encircled by the words University of Connecticut, 1881 is used for all traditional applications where an official seal is required.

University of Connecticut Banners

University of Connecticut Banners

The identity is ubiquitous on campus and throughout the State.

University of Connecticut Signage

University of Connecticut Signage

The identity is seen on all vehicles, boats and buildings.

UConn Business Hartford

UConn Business Hartford

It is seen in many multi-media applications.

UConn's Rentschler Field

UConn's Rentschler Field

It is reproduced in a wide range of sizes.

UConn Ceiling Graphic

UConn Ceiling Graphic

It is reproduced in a wide variety of materials.

UConn Seal Visitor Center

UConn Seal Visitor Center

It is seen from above and below.

Saltwater Farm Wine Label

Saltwater Farm Wine Label

Saltwater Farm is a vineyard on the coast of South Eastern Connecticut. An egret is used as an illustrative symbol of the natural environment, contrasted by the modernized, aluminum clad hanger, referenced graphically by the arch over the egret.

Saltwater Farm Wine Bottles

Saltwater Farm Wine Bottles

Special Olympics World Games

Special Olympics World Games

The 1995 Special Olympics World Games logo was inspired by the great 20th century artist Henri Matisse. The running figure image makes a fundamental connection to athletics while the two panel composition is divided by a finishing line horizontal band. With legs strong and active, arms uplifted in joy, colors of radiant blue and spirited yellow, the overall impression is one of Sport, Spirit, Splendor.

Special Olympics Venues

Special Olympics Venues

Mark Twain House

Mark Twain House

The symbolic portrait icon was based on a portrait painting of Mark Twain. Developed originally for the Mark Twain House, it was updated for the Mark Twain House & Museum, used extensively for signage, products, advertisements and collateral materials.

Mark Twain House Signage

Mark Twain House Signage

The secondary element of the Twain branding is the consistent use of the Janson type font, a reference to a classic book typeface.

Mark Twain House Signage

Mark Twain House Signage

Mark Twain House Advertising

Mark Twain House Advertising

The advertising campaign identifies the three primary aspects of the Twain campus.

Mark Twain House Advertising

Mark Twain House Advertising

An introductory ad plays on the famous Twain poolroom, using the billiard balls to announce the opening date.

Mark Twain House Campaign

Mark Twain House Campaign

A two-part capital campaign piece talks about the life of Twain and future needs.

Mark Twain House Campaign

Mark Twain House Campaign

Mark Twain House Newsletter

Mark Twain House Newsletter

Mark Twain Days

Mark Twain Days

MTH_TwainDaysBanners.jpg

MTH_TwainDaysBanners.jpg

Katharine Hepburn Cultural Center

Katharine Hepburn Cultural Center

The simplified graphic portrait of Katharine Hepburn was created from a mid-career image, capturing the unique facial features of the star.

Katharine Hepburn Cultural Center

Katharine Hepburn Cultural Center

A capital campaign including a time-line of Heburn's career.

Storm Solutions

Storm Solutions

The 2 overlapping squares graphically demonstrate the function of the product; a protective covering for windows during storm conditions.

Delia Incorporated

Delia Incorporated

Delia is a distributor of high-quality kitchen appliances. The red bar over the "e" becomes an aid to the pronunciation of the name, and serves also as a mnemonic device, reinforcing the brand.

CT Commission on Culture & Tourism

CT Commission on Culture & Tourism

Composed of 4 quarters (correlating to the 4 divisions: Art, Tourism, Film and History) of 5 concentric circles (referencing CT's 5 regional tourism districts)

CT Commission on Culture & Tourism

CT Commission on Culture & Tourism

Stationery package

CT Commission on Culture & Tourism

CT Commission on Culture & Tourism

Folder with business card insert

Connecticut Forest & Park

Connecticut Forest & Park

Connecticut Forest & Park is a private non-profit organization that protects and maintains forests, parks, walking trails and open spaces in Connecticut.

Connecticut Landmarks

Connecticut Landmarks

When the name of the venerable institution was changed from the original, "Connecticut Antiquarian and Landmark Society" we updated our original fox by adding texture and the "greeting brand". The secondary aspect of the brand is the "Mrs. Eaves" font with a traditional "ct" ligature.

Connecticut River Museum

Connecticut River Museum

A river bird and water symbol identify all the museum's programs, exhibits and enterprises, in its historic landmark building, on the River, in Essex, Connecticut.

Connecticut Science Center

Connecticut Science Center

The 3 linear forms comprising the symbol are a graphic equation of the fundamental architectural forms of the Science Center

Connecticut Science Center

Connecticut Science Center

Stationery package

Connecticut Science Center

Connecticut Science Center

Bag and wrapping paper

United Technologies ACE

United Technologies ACE

The ACE logo is a symbol for the operating system of United Technologies, used worldwide. It is an acronym for "Achieving Competitive Excellence". The optical play and multiple perspectives is a reference to one factor of achieving excellence which is seeing a problem from several vantage points.

United Technologies EHS

United Technologies EHS

"Environment, Health & Safety" department identity for United Technologies. A corollary to the company's ACE operating system logo.

Wadsworth Atheneum Museum of Art

Wadsworth Atheneum Museum of Art

The building icon is a simplified symbolic representation of the actual neo-gothic facade of the museum's main entrance. A very familiar and unique structure that instantly identifies the institution.

Wadsworth Atheneum Museum of Art

Wadsworth Atheneum Museum of Art

Wadsworth Atheneum updated logo and ancillary logos for the Education department.

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